Why This Beloved Toy Store is Your Go-To for the Softest, Sweetest Plushies Around
When it comes to finding the cutest, coziest, and most collectible plush toys on Long Island, there’s one name that stands above the rest: Einstein’s Attic. With charming locations in Northport and Huntington Village, this specialty toy store—owned and operated by the ever-passionate Lori Badanes—has earned a reputation as the ultimate destination for Jellycat lovers of all ages.
A Legacy of Magic and Community
For decades, Einstein’s Attic has been a treasured part of Northport’s Main Street magic. Under Lori’s heartfelt leadership, the store has flourished—not only growing its inventory and loyal following, but also expanding with a second vibrant location in the heart of Huntington Village. Lori’s passion for play and her dedication to the community can be felt the moment you walk through the door.
Whether you’re searching for organic baby clothes, the perfect birthday gift, a creative board game, or something magical just because—Einstein’s Attic has something for everyone from babies to teens (and let’s face it, adults too).
The Jellycat Collection Everyone’s Talking About
Einstein’s Attic is the place on Long Island for Jellycats—the wildly popular plush toys adored around the globe. Known for their luxurious fabrics, whimsical personalities, and sensory-friendly designs, Jellycats are more than toys—they’re collectibles, comfort items, and lifelong companions.
From the classic Bashful Bunny to the quirky Amusable Avocado and seasonal surprises, Lori curates the largest and most up-to-date Jellycat selection on Long Island. New arrivals land frequently, making every visit feel like a new adventure.
A Store with Heart—and the Softest Hugs Around
Lori’s mission goes beyond offering the best toys. She’s built Einstein’s Attic as a space where imagination thrives, families feel welcome, and shopping local feels good. Her dedication to thoughtful inventory, meaningful community engagement, and personal service is what keeps customers coming back again and again.
Shop Small, Snuggle Big with Jellycat
Whether you’re starting a Jellycat collection or adding to a well-loved family of plush pals, there’s no better place than Einstein’s Attic. With two convenient locations, a warm and knowledgeable team, and the most irresistible Jellycats around, it’s a can’t-miss stop for anyone who loves to shop small and support local.
Visit Einstein’s Attic in Northport or Huntington Village—or browse the latest arrivals online. Come for the Jellycats, stay for the magic.
