Mr. Softee Now Open in East Islip!

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A New Chapter for the Beloved Local Ice Cream Shop, Pam’s Ice Cream

ISLIP, NY – Ice cream lovers, rejoice! This weekend marks the grand opening of Mr. Softee Long Island at 195 Carleton Ave, the former home of Pam’s Ice Cream. After 40 years in business, Pam’s officially closed its doors last month, but the transition ensures that the tradition of serving sweet treats from this location will continue.

From Pam’s to Mr. Softee

For decades, Pam’s Ice Cream was a community staple, serving locals their favorite frozen treats. Now, under the Mr. Softee brand, the shop is embracing a fresh start while maintaining the same welcoming spirit. In a statement on social media, Pam’s owners reassured customers:

“We’re thrilled to announce an exciting transformation—Pam’s Ice Cream is now officially Mister Softee Long Island! We’re bringing you the same warm and friendly service you’ve always loved, now with the iconic Mister Softee flavors and experience.”

A Soft-Serve Destination—No Truck Chasing Required

If you’ve ever heard the Mr. Softee jingle and raced outside to catch the truck, you’ll love the convenience of this new location. Now, fans can enjoy their favorite frozen desserts without the stress of missing the truck. The store will serve all the classic Mister Softee offerings, including:

• Swirled soft-serve cones with or without sprinkles

• Indulgent double-dipped cones

• Thick, creamy milkshakes

• Classic sundaes and floats

New Offerings on the Horizon?

Unlike the mobile trucks, which are limited in what they can serve, some Mr. Softee storefronts in New Jersey have expanded their menus to include:

• Specialty sundaes

• Custom ice cream cakes

• Exclusive flavors and toppings

There’s a chance that Long Island’s first brick-and-mortar Mr. Softee location could follow suit, bringing even more variety to local ice cream lovers.

Give Mr. Softee a Visit!

While the Pam’s Ice Cream era has come to an end, its legacy of serving the community continues under the Mr. Softee name. The shop promises to maintain the hometown feel that customers cherished while adding the excitement of an internationally recognized brand.

“New Name, New Flavors, Same Love!”

Be sure to stop by 195 Carleton Ave, Islip this weekend to welcome Mr. Softee Long Island to the neighborhood and enjoy a cone (or two)!

For more ICE CREAM SPOTS on Long Island, click HERE!

Melissa Farrell

Melissa Farrell has a mission to support local business by "Going Local." As a local business owner herself, she understands the struggles entrepreneurs face when owning a business and is always trying to find ways to shine a spotlight onto them. Melissa started Going Local Tours & Experiences back in 2020 during the pandemic in hopes to bring people back into local restaurants and shops. She created food tours in Huntington, NY that would stop at 3-4 local businesses and gave the guests the chance to meet the owner and hear the story behind the business. She soon realized how powerful storytelling is when connecting people to local businesses and created options with local store owners as well to bring them onto the tour to share their story. Melissa wanted to expand out of Huntington to be able to support even more local businesses and started creating luxury picnics where she would bring local to you! She would find local businesses in the area of the picnic set up and deliver it to you offering ways to support over 3 local businesses at each picnic. This wasn't enough. She wanted to find a better way to help spread awareness of local businesses and share their stories. Enter Evangeline Knell...a woman with over 30 years of broadcasting experience who somehow convinced Melissa to host a 3 day live stream from the Huntington Fall Festival. She had never been on camera before, but working alongside Evie to create the 3 shows, gave Melissa the confidence to take on the challenge. The 3 shows produced focused on the local vendors, the food trucks and the events that occurred at the festival and had a much larger reach than Melissa could ever of done on her own. They soon realized a business partnership was needed and combined their two businesses, Identity Digital which is a production company and Going Local Tours and Experiences to form Going Local Media. Evie and Melissa even formed their own distribution outlet by creating Going Local TV, a streaming platform like Netflix or YouTube, that is all about local businesses, events and organizations on Long Island. There are over 200 videos including their podcast series "Let's Get Local" "Long Island Business Minds" and "Local Business Spotlight" that help spread awareness of our local businesses and Long Island Professionals. They are always thinking up new ways to support local, including this site, Going Local Long Island is a directory of articles on how to Go Local on Long Island. We appreciate you taking the time to read this and for supporting local! Thank you!

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