Celebrated makeup artist Mallory Y. Rutledge opens an intimate new boutique offering custom-blended beauty, skincare consultations, and one-on-one service on Long Island
Huntington just welcomed a new beauty destination that’s redefining the way makeup and skincare are experienced. M.Y.R. Makeup & Skincare, founded by renowned makeup artist and entrepreneur Mallory Y. Rutledge, has officially opened its doors at 217 Wall Street, bringing nearly three decades of expertise from New York City and Brooklyn to Long Island.
Known as one of NYC’s best-kept beauty secrets, Rutledge has built her reputation on a highly personalized, one-on-one approach that focuses on enhancing natural beauty rather than masking it. Her new Huntington storefront offers a boutique-style alternative to traditional beauty retailers—one where every client is treated as an individual, not a number.
Beauty, Tailored to the Individual
At the heart of M.Y.R. is Rutledge’s signature philosophy: beauty should be personal, intentional, and unrushed. Every visit begins with a customized experience, whether that means a precise foundation match, a private skincare consultation, or professional makeup services for everyday wear, special events, or weddings.
The Huntington studio features elegant private rooms designed for intimate appointments and small group gatherings, making it an ideal destination for bridal parties and special occasions. The space itself feels warm, refined, and welcoming—reflecting Rutledge’s belief that beauty should feel empowering and accessible.
“My name is on every product, and with that comes my full commitment and pride,” says Rutledge. “Every person who walks in deserves a one-on-one experience designed just for them.”
Skincare Rooted in Effective, Gentle Ingredients
M.Y.R. skincare is formulated with natural, effective ingredients including chamomile, aloe vera, and Vitamin A. All products are fragrance-free, non-alcohol-based, and suitable for sensitive skin—making them ideal for clients seeking results without irritation.
Customer-favorite skincare offerings include custom cleansers like the Vitamin Wash for all skin types and the Age-Defying Milky Cleanser with Egyptian chamomile. Signature toners infused with aloe and cucumber help calm and restore balance, while targeted moisturizers range from the Super Hydrating Lotion—beloved under makeup—to a Mineral Infused Moisture Gel designed for combination and oily skin.
The line also features anti-aging essentials such as the Pumpkin Enzyme Masque, Hydra Boost Moisture Masque, and Bakuchiol Serum, delivering retinol-like results without the harsh side effects. Specialized eye care products round out the collection, addressing puffiness, fine lines, and hydration.
Custom Makeup Designed to Enhance, Not Mask
M.Y.R. makeup is best known for its natural finish, superior wear, and timeless color palette. The brand’s most sought-after product is the custom-blended, water-based foundation, individually matched to each client’s complexion for a flawless yet breathable result.
Additional makeup offerings include long-lasting lipsticks, glosses, and Lipstay formulas, complexion enhancers such as blushes, concealers, and swirl powders, and a signature liquid face and body bronzer that delivers warmth without staining clothing. Everyday essentials—mascara, brow products, eye shadows, and tinted moisturizer with SPF—complete the line, making it easy to build a full routine tailored to individual needs.
More Than Makeup: A Curated Boutique Experience
Beyond makeup and skincare, the Huntington location also offers a thoughtfully curated selection of vintage jewelry, seasonal high-end fragrances hand-picked by Rutledge, and Ficcare handmade hair clips. These carefully chosen additions reflect Rutledge’s artistic eye and passion for timeless beauty and design.
A Legacy of Expertise and Artistry
Mallory Y. Rutledge founded M.Y.R., Inc. in 1997 after beginning her career with Christian Dior Cosmetics. She refined her craft in Paris and worked backstage at major fashion shows for designers such as Yves Saint Laurent, Galliano, and Ferré. As Dior’s New York stylist, she contributed to editorial shoots, high-profile retail launches, and worked with a sophisticated clientele.
A graduate of the New York School of Design, Rutledge also brings a background in interior design to her work, giving her a unique and highly trained approach to color interpretation and customization.
An Invitation to Experience Beauty, One-on-One
With its focus on personalized service, high-quality formulations, and an intimate boutique atmosphere, M.Y.R. Makeup & Skincare is poised to become a go-to destination for beauty lovers in Huntington and beyond. Whether stopping in for a custom foundation, a skincare consultation, or a special event, visitors can expect an experience that feels both luxurious and deeply personal.
To learn more or stay connected, follow M.Y.R. Huntington on Instagram at @myrbeautyny—and stop by to experience beauty the way it was meant to be: one-on-one.
